Stop What Youre Doing and Read This!

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Introduction slide should state what your company does — the explanation of what your company does should be short and sweet. Explain the problem — you have to carefully articulate the problem your potential customers are experiencing. For Crazy Egg, we explained that it is hard to understand why visitors are leaving your website. Create a transition — use common phrasing that your potential customers gave you during the survey to talk about specific problems they are experiencing.


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Then go into why you created your product or service. Show off your features — videos are visual for a reason. Show off your product or service. When showing it off, make sure you explain how specific features solve specific problems your potential customers are experiencing. With Crazy Egg we showed that features like the heatmap gives you a visual representation of where people are clicking.

We did it because our potential customers were looking for a solution like that. Tell people to sign up or buy — after you explain what your product or service does, you have to tell people to sign up or buy it. During this process, you need to answer any customer objections or concerns they have about signing up or buying.

Mark Haddon

For example, with Crazy Egg, people thought it was a bit pricy. In the video, we told people that we offer a free trial and that they can get set up in less than 30 seconds. Answer any last objections — this is where you answer any last concerns a potential customer may have. For us, people wondered if Crazy Egg would slow down their site, if they could track secure pages or if it worked with flash sites. We answered all of the questions here. If you are not sure what questions to answer, ask your support team what your frequently asked questions are. Use proof elements to seal the deal — after you answer any last objections, make sure you tell people to sign up or buy from you, while visually showing proof elements.

With Crazy Egg, we told people to sign up for our free trial, and we showed logos of the companies who use us to help build trust. Step 5: Find someone to create your video Again, you can go through a professional video company to get your explainer video created, or you can go through freelancers. Conclusion If you want to create an explainer video, you have to take the time and do all of the steps I mentioned above. This website uses cookies to improve your experience.

We'll assume you're ok with this, but you can opt-out if you wish. In she chaired the judging panel of the Booker Prize.

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She lives in London. Jeanette Winterson OBE is the author of ten novels, including The Passion, Sexing the Cherry and Written on the Body, a book of short stories, The World and Other Places, a collection of essays, Art Objects as well as many other works, including children's books, screenplays and journalism. Born in Manchester in , Tim Parks moved permanently to Italy in He is also a poet, critic, journalist and librettist.

She is the author of Proust and the Squid and has published hundreds of articles on reading and learning disabilities. Nicholas Carr writes about technology, culture, and economics. His books have been translated into more than 20 languages. Jane Davis is the Director and founder of The Reader Organisation TRO , a national charity dedicated to bringing about a reading revolution by making it possible for people of all ages, backgrounds and abilities to enjoy and engage with literature on a deep and personal level. Their 'Get Into Reading' read-aloud groups reach people who may not otherwise read, including people living in deprived areas, the mentally or chronically ill, older people living in Care Homes, prisoners, recovering addicts and excluded children.

The organisation started on Merseyside but has since expanded across the UK and beyond. Michael Rosen is one of the best known figures, not only in the children's book world but also the British arts scene.

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His first book of children's poems was published in , and he has gone on to write numerous and award-winning children's books such as Quick, Let's get Out of Here, We're Going on a Bear Hunt and Chocolate Cake. He was Children's Laureate from to , and founded the Roald Dahl Funny Prize in as part of his laureateship to honour books that make children laugh! Zadie was elected a fellow of the Royal Society of Literature in , and was listed as one of Granta's 20 Best Young British Novelists in and again in Carmen Callil was born in Australia but has spent most of her career in the United Kingdom.

Adopted by Pentecostal parents she was raised to be a missionary. Discovering early the power of books she left home at 16 to live in a Mini and get on with her education. After graduating from Oxford University she worked for a while in the theatre and published her first novel at Oranges Are Not The Only Fruit is based on her own upbringing but using herself as a fictional character.

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She lives in the Cotswolds in a wood and in Spitalfields, London. She believes that art is for everyone and it is her mission to prove it. He lives in Milan.

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